Welcome

The EIA is a business created by three event industry bodies – ESSA, AEO and AEV for two purposes:

1. Promoting the live events industry
2. To provide an association management secretariat service in the events industry

The EIA seeks to communicate the huge opportunities for business growth via the medium of live event marketing, to place live events at the heart of modern marketing, and increase the medium's market share.

EIA will deliver its vision via:

1. Promotion - influencing key target groups (see below)
2. Measurement - conveying effectiveness of live events / improving industry evaluation
3. Participation - broadening EIA involvement among all live sectors and client companies
4. Expertise - promoting greater skills among users by sharing knowledge and best practice

EIA target groups:

• Client organisations and their marketing/brand managers
• Agencies
• National and marketing media
• Government lobbying and support
• Academia 

 Click here to read EIA's Strategy Document in full

EIA Facts 2007 has re-invented the way in which the events industry collates its own data.  Read more